PRESERVE YOUR MEMORIES. SHARE YOUR STORIES.

A PHOTO ORGANIZATION, archiving & DESIGN studio

our specialty

Welcome to Picturli, where we specialize in transforming the chaos of scattered memories into beautifully organized and archived digital libraries, that are easily accessible and shareable. With expertise in photo organization, curation, and archiving, we ensure that your precious moments are not only sortable and searchable on any device but also preserved for generations to come.

Say goodbye to the frustration of scattered digital collections; our meticulous approach to consolidating and organizing your photos from various sources—cloud storage, old computers, and physical prints—ensures that every memory finds its rightful place.

As a premier photo management studio, we go beyond mere organization by offering exquisite custom-designed photo books for any occasion, private family websites, captivating photo gallery wall art, and stunning slideshows for special occasions. Our legacy film production adds an extra layer of magic to your memories.

At Picturli, privacy and discretion are paramount, allowing you to entrust us with your most cherished moments with complete confidence.

our OFFERINGS

Analog Photo Curation & Organization · Digital Consolidation · Custom Photo Books · Legacy Films · Private Family Websites · Photo Gallery Wall Art · Photo Scanning · Slideshows · Photo Restoration · Film Conversion · Video Transfer

Haleh Shoa - Picturli Founder

Meet the Founder

Haleh Shoa 

My journey as a certified professional photo organizer in Los Angeles intertwines with over 27 years of technical expertise gained from my role as a global operations director in advertising. With this wealth of experience, I am dedicated to bringing out the best service for my clients, leveraging my skills to deliver unparalleled results in organizing, curating, and preserving their cherished memories.

Throughout my career, I've had the privilege of producing ad campaigns for renowned brands such as Ritz Carlton, Apple, and Jaguar/Land Rover, but none have been as satisfying as helping families and institutions to organize, curate, and archive their memories.

Picturli is the culmination of my enduring passion for storytelling, my discerning eye for photography, and my unwavering commitment to delivering nothing short of excellence.

I am honored and excited to have the opportunity to hear your story and to help you curate beautiful ways to relish and cherish it.

Together, we will create something truly special.

What our client say about us

  • "We can now find any photo or video we've ever wanted to find thanks to Haleh and her team. We absolutely love our website."

    — Kevin & Maaike, London UK

  • "Picturli saved my family’s vintage films. I was desperate to find a way to bring my parents’ old film reels to life. They helped digitize our treasured memories which I was able to share with my entire family."

    — Sadaf, Northridge

  • "Picturli made the dream a reality. Haleh and her team were kind, considerate, and efficient as they guided me through the process, sparking ideas with their insights."

    — Deborah, Calabasas

  • "Compassionate, kind, and curious (she has to be given all of the photos she helps you scour), Haleh is the guide you need to organize your photo memories so you can enjoy the story of each picture."

    — Ashley & Jennifer, Chicago

  • "Haleh intuited the energy and personalities of my ancestors from a jumbled, dusty collection of boxes of photos and documents dating back to the late 1800s."

    — Francie, San Franciso

  • "Haleh and her team organized my entire families' digital collection and they designed the most beautiful website! My entire family, by and large, visits it almost daily."

    — Behnoosh & Varshi, Texas

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The Smile Organizers.

The Smile Producers.

The Smile Preservationists.

The Smile Organizers. The Smile Producers. The Smile Preservationists.