What exactly does Picturli do, and how is it different from a basic scanning service?

Picturli is a full-service photo and video archiving and design studio that organizes, curates, digitizes, and designs legacy products from both digital and physical collections. Unlike basic scanning services, Picturli handles the entire lifecycle, from physical pickup to metadata tagging, gathering digital assets from various sources, chronological organization, and archival delivery, creating a structured, searchable legacy library, not just digital copies.

Who founded Picturli, and what is their background?

Picturli was founded in 2016 by Haleh Shoa, a former advertising executive with 27 years of experience. Her passion for preserving memories is deeply personal and became the foundation of everything Picturli stands for.

Does Picturli only work in Los Angeles, or do they take remote clients too?

Picturli's studio is based in Los Angeles and offers white-glove pickup and delivery locally. Picturli also works with clients nationwide and internationally through secure shipping and remote digital organization services.

What types of media can Picturli scan and digitize?

Picturli digitizes a comprehensive range of photo and video media including printed photos, photo albums, 35mm slides, negatives in multiple formats, film reels, and video tape formats including VHS, VHS-C, Hi8, Video8, Digital8, MiniDV, Betamax, and others.

Can Picturli organize my existing digital photos from iCloud, Google Photos, and old computers?

Yes. Picturli specializes in consolidating scattered digital libraries from iCloud, Google Photos, external drives, and old computers into one unified, de-duplicated, and searchable archive organized chronologically by date and event.

Does Picturli offer photo restoration for faded or damaged prints?

Yes. Picturli scans damaged or faded photographs at high resolution and performs professional digital restoration, repairing tears, removing stains, and restoring original color.

Can they design custom photo books, albums, or gallery wall layouts?

Yes. Picturli designs archival-quality custom photo books across multiple tiers and can create gallery wall layouts tailored to your home's aesthetic as part of a complete archive project.

How does Picturli price projects?

Picturli uses a phased, project-based pricing model that begins with a discovery session and full inventory assessment. This ensures pricing reflects the true scope of work and every client receives a detailed estimate before any work begins.

How are digital files delivered?

Completed archives can be delivered via flash drive or external hard drive and may also include access to a private, searchable online gallery. Files can also be uploaded to a client-designated cloud platform.

Can Picturli pick up and deliver materials locally in Los Angeles?

Yes. Picturli offers white-glove pickup and delivery throughout the greater Los Angeles area, and remote clients can ship their materials securely to the studio.

Your family's legacy deserves more than a hard drive.

A full-service memory studio in Los Angeles. We organize, digitize, restore, and archive.

A PHOTO ORGANIZATION & ARCHIVING STUDIO · LOS ANGELES

Not a scanning service. A full-service memory studio.

Most people who find us have already tried to handle this on their own. Scanned a few photos. Made a folder. Downloaded an app. And then life got in the way.

Picturli is different. We come to you, assess your entire collection — boxes, albums, hard drives, film reels, tapes — and build a plan. Then we bring everything to our studio in Playa Vista and do the work properly. Every file renamed. Every memory dated. Organized chronologically, backed up, and searchable on any device.

The result isn't just a hard drive. It's an archive your grandchildren can navigate. A photo book your mother can hold. A family website your siblings can visit from anywhere in the world.

"It's more than just a service — it's a celebration of life, family, and legacy."
— Google Review

What We Do

Every format. Every memory. One studio.

01

Scan & Digitize

Printed photos, slides, negatives, film reels, VHS and MiniDV tapes, audio recordings, and artwork — transferred at archival quality, returned renamed and dated.

See all formats →

02

Organize & Archive

Every file structured chronologically, tagged with names and places, backed up in multiple locations, and searchable on any device. Your collection organized the way a museum would — because that's what your family deserves.

How we organize →

03

Restore

Faded, damaged, water-stained, or torn photos brought back using professional digital restoration. Every project starts with an archival scan so we are always working from the best possible source.

Photo restoration →

04

Design & Create

Custom photo books. Gallery wall installations. Private family websites. Slideshows for celebrations, memorials, and milestones. The work that turns an archive into something people actually live with.

See design services →

WHAT CLIENTS SAY

"When my grandmother passed away, we wanted to honor her legacy. She had lovingly scrapbooked our family memories for years, and we didn't want those albums to sit on a shelf where they could fade or get damaged. From the very first call I knew Haleh and her team understood how meaningful this was. They carefully archived every scrapbook page so our whole family could share them, and then created a stunning seven-volume set of photo books. Now I can flip through these books anytime without worrying about damaging the originals. It's such a gift to have my grandmother's work preserved for future generations."

— Google Review, Los Angeles

"Haleh intuited the energy and personalities of my ancestors from a jumbled, dusty collection of boxes of photos and documents dating back to the late 1800s. She lovingly organized them chronologically, labeled them by decade and with names, and scanned each one carefully. She gave new life to my family members that have been gone for over a century. The photos had been in a family vacation home susceptible to fire and were rarely seen. Now they are protected and accessible to all future generations."

— Francie, San Francisco