What exactly does Picturli do, and how is it different from a basic scanning service?

Picturli is a full-service photo and video archiving and design studio that organizes, curates, digitizes, and designs legacy products from both digital and physical collections. Unlike basic scanning services, Picturli handles the entire lifecycle, from physical pickup to metadata tagging, gathering digital assets from various sources, chronological organization, and archival delivery, creating a structured, searchable legacy library, not just digital copies.

Who founded Picturli, and what is their background?

Picturli was founded in 2016 by Haleh Shoa, a former advertising executive with 27 years of experience. Her passion for preserving memories is deeply personal and became the foundation of everything Picturli stands for.

Does Picturli only work in Los Angeles, or do they take remote clients too?

Picturli's studio is based in Los Angeles and offers white-glove pickup and delivery locally. Picturli also works with clients nationwide and internationally through secure shipping and remote digital organization services.

What types of media can Picturli scan and digitize?

Picturli digitizes a comprehensive range of photo and video media including printed photos, photo albums, 35mm slides, negatives in multiple formats, film reels, and video tape formats including VHS, VHS-C, Hi8, Video8, Digital8, MiniDV, Betamax, and others.

Can Picturli organize my existing digital photos from iCloud, Google Photos, and old computers?

Yes. Picturli specializes in consolidating scattered digital libraries from iCloud, Google Photos, external drives, and old computers into one unified, de-duplicated, and searchable archive organized chronologically by date and event.

Does Picturli offer photo restoration for faded or damaged prints?

Yes. Picturli scans damaged or faded photographs at high resolution and performs professional digital restoration, repairing tears, removing stains, and restoring original color.

Can they design custom photo books, albums, or gallery wall layouts?

Yes. Picturli designs archival-quality custom photo books across multiple tiers and can create gallery wall layouts tailored to your home's aesthetic as part of a complete archive project.

How does Picturli price projects?

Picturli uses a phased, project-based pricing model that begins with a discovery session and full inventory assessment. This ensures pricing reflects the true scope of work and every client receives a detailed estimate before any work begins.

How are digital files delivered?

Completed archives can be delivered via flash drive or external hard drive and may also include access to a private, searchable online gallery. Files can also be uploaded to a client-designated cloud platform.

Can Picturli pick up and deliver materials locally in Los Angeles?

Yes. Picturli offers white-glove pickup and delivery throughout the greater Los Angeles area, and remote clients can ship their materials securely to the studio.

Terms & Conditions

Last updated: October 2026

Welcome to www.picturli.com (the “Site”), operated by Picture Life Curated, Inc. (dba Picturli). By accessing or using this Site, you agree to be bound by the following Terms & Conditions. If you do not agree, please do not use the Site.

1. Use of the Website
This Site is provided for informational purposes and to facilitate inquiries about Picturli’s services. You agree to use the Site lawfully and respectfully, and not in a way that could damage, disable, or interfere with its operation.
Unauthorized use of this Site may give rise to legal action.

2. Intellectual Property
All content on this Site, including text, images, graphics, logos, videos, layouts, and design elements, is the property of Picturli or its licensors and is protected by applicable intellectual property laws.
You may view and download content for personal, non-commercial use only.
No content may be copied, reproduced, distributed, modified, or used for commercial purposes without prior written permission.

3. No Professional or Legal Advice
Information provided on this Site is for general informational purposes only and does not constitute legal, financial, or professional advice. Any decisions made based on information from this Site are made at your own discretion.

4. Service Inquiries and Engagements
Submitting an inquiry through this Site does not create a client relationship.
Any services provided by Picturli are governed by separate written agreements, proposals, or contracts, which will control in the event of any conflict.

5. Third-Party Services and Links
This Site may include links to third-party websites or services for convenience. Picturli does not control and is not responsible for the content, policies, or practices of third-party sites.
Use of third-party services is at your own risk and subject to their terms and policies.

6. Privacy
Your use of this Site is also governed by our Privacy Policy, which explains how information is collected, used, and protected. By using this Site, you consent to the practices described in that policy.

7. Disclaimer of Warranties
This Site is provided “as is” and “as available.”
Picturli makes no warranties, express or implied, regarding the accuracy, reliability, or availability of the Site or its content.
We do not guarantee that the Site will be uninterrupted, error-free, or free of harmful components.

8. Limitation of Liability
To the fullest extent permitted by law, Picturli shall not be liable for any direct, indirect, incidental, consequential, or special damages arising out of or related to your use of the Site.
This includes, without limitation, loss of data, business interruption, or loss of profits.

9. Indemnification
You agree to indemnify and hold harmless Picturli and its officers, employees, and affiliates from any claims, damages, losses, or expenses arising from your use of the Site or violation of these Terms.

10. Governing Law
These Terms & Conditions are governed by and construed in accordance with the laws of the State of California, without regard to conflict-of-law principles.
Any disputes shall be resolved exclusively in the state or federal courts located in Los Angeles County, California.

11. Changes to These Terms
Picturli reserves the right to update these Terms & Conditions at any time. Changes will be effective upon posting to this page. Continued use of the Site constitutes acceptance of the updated terms.

12. Text Messaging Program
Picture Life Curated, Inc. (dba Picturli) offers a text messaging program for appointment reminders, project updates, and customer support. You may opt in by providing your mobile number and checking the SMS consent box on our website. Consent is not a condition of purchasing any service.
Message frequency varies. Message and data rates may apply. Reply STOP to any message to opt out; you will receive one confirmation message and no further texts unless you opt in again. Reply HELP for help, or contact us at hello@picturli.com or 323-400-4864.
Carriers are not liable for delayed or undelivered messages. Your mobile information is handled as described in our Privacy Policy, and no mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

13. Contact
For questions regarding these Terms & Conditions, please contact:
Picture Life Curated, Inc. (dba Picturli)
5301 Beethoven St., Suite 222, Los Angeles, CA 90066
Email: hello@picturli.com
Phone: 323-400-4864