What exactly does Picturli do, and how is it different from a basic scanning service?

Picturli is a full-service photo and video archiving and design studio that organizes, curates, digitizes, and designs legacy products from both digital and physical collections. Unlike basic scanning services, Picturli handles the entire lifecycle, from physical pickup to metadata tagging, gathering digital assets from various sources, chronological organization, and archival delivery, creating a structured, searchable legacy library, not just digital copies.

Who founded Picturli, and what is their background?

Picturli was founded in 2016 by Haleh Shoa, a former advertising executive with 27 years of experience. Her passion for preserving memories is deeply personal and became the foundation of everything Picturli stands for.

Does Picturli only work in Los Angeles, or do they take remote clients too?

Picturli's studio is based in Los Angeles and offers white-glove pickup and delivery locally. Picturli also works with clients nationwide and internationally through secure shipping and remote digital organization services.

What types of media can Picturli scan and digitize?

Picturli digitizes a comprehensive range of photo and video media including printed photos, photo albums, 35mm slides, negatives in multiple formats, film reels, and video tape formats including VHS, VHS-C, Hi8, Video8, Digital8, MiniDV, Betamax, and others.

Can Picturli organize my existing digital photos from iCloud, Google Photos, and old computers?

Yes. Picturli specializes in consolidating scattered digital libraries from iCloud, Google Photos, external drives, and old computers into one unified, de-duplicated, and searchable archive organized chronologically by date and event.

Does Picturli offer photo restoration for faded or damaged prints?

Yes. Picturli scans damaged or faded photographs at high resolution and performs professional digital restoration, repairing tears, removing stains, and restoring original color.

Can they design custom photo books, albums, or gallery wall layouts?

Yes. Picturli designs archival-quality custom photo books across multiple tiers and can create gallery wall layouts tailored to your home's aesthetic as part of a complete archive project.

How does Picturli price projects?

Picturli uses a phased, project-based pricing model that begins with a discovery session and full inventory assessment. This ensures pricing reflects the true scope of work and every client receives a detailed estimate before any work begins.

How are digital files delivered?

Completed archives can be delivered via flash drive or external hard drive and may also include access to a private, searchable online gallery. Files can also be uploaded to a client-designated cloud platform.

Can Picturli pick up and deliver materials locally in Los Angeles?

Yes. Picturli offers white-glove pickup and delivery throughout the greater Los Angeles area, and remote clients can ship their materials securely to the studio.

Get in Touch | Photo & Video Organization Services

Congratulations on taking the first step toward organizing, preserving, and enjoying your most treasured memories.

Not sure where to start? You don’t have to. We’ll guide you through every step—from gathering and digitizing your materials to organizing your collection into a meaningful, accessible archive.

Your memories deserve to be preserved with care. We can’t wait to help you get started.

Nope! That’s what we’re here for. Whether your photos are in boxes, albums, hard drives, or scattered across devices, we’ll help you make sense of it all. During your discovery session, we assess your entire collection and provide a plan tailored to your goals.
Yes. Many clients choose to ship their materials to our Los Angeles studio. We’ll guide you through best practices for safe packaging and provide tracking support. For high-value or sensitive collections, we also offer white-glove pickup and return services.
We work with photos, negatives, slides, VHS tapes, MiniDVs, 8mm reels, and more. If you’re unsure whether we can handle your format, feel free to ask when you book your call.
Absolutely. We specialize in cleaning up, organizing, and consolidating digital photo libraries—removing duplicates, tagging metadata, applying facial recognition, and creating curated albums you’ll actually want to look through.
You’ll automatically receive an email from hello@picturli.com with everything you need to know about your consultation, including how to prepare and what to expect. You’re also welcome to reply directly to that email with any questions before we meet.

Picturli specializes in professional photo and video organization, digitization, and custom design services to help individuals, families, and institutions protect and enjoy their visual legacy. Whether you're dealing with decades of printed photographs, slides, VHS tapes, or a digital photo library in chaos, we’re here to help.

Our expert team can create a searchable, chronologically organized digital archive of your memories—along with stunning keepsakes like custom photo books, gallery wall art, or legacy films. Every project begins with a conversation, so we can learn about your goals, assess your collection, and recommend the best path forward.

Please select a date and time that works for you. We offer flexible scheduling, including weekday evenings and weekends. If you don’t see a time that fits your needs, please reach out to us directly at hello@picturli.com, and we’ll do our best to accommodate you.