What exactly does Picturli do, and how is it different from a basic scanning service?

Picturli is a full-service photo and video archiving and design studio that organizes, curates, digitizes, and designs legacy products from both digital and physical collections. Unlike basic scanning services, Picturli handles the entire lifecycle, from physical pickup to metadata tagging, gathering digital assets from various sources, chronological organization, and archival delivery, creating a structured, searchable legacy library, not just digital copies.

Who founded Picturli, and what is their background?

Picturli was founded in 2016 by Haleh Shoa, a former advertising executive with 27 years of experience. Her passion for preserving memories is deeply personal and became the foundation of everything Picturli stands for.

Does Picturli only work in Los Angeles, or do they take remote clients too?

Picturli's studio is based in Los Angeles and offers white-glove pickup and delivery locally. Picturli also works with clients nationwide and internationally through secure shipping and remote digital organization services.

What types of media can Picturli scan and digitize?

Picturli digitizes a comprehensive range of photo and video media including printed photos, photo albums, 35mm slides, negatives in multiple formats, film reels, and video tape formats including VHS, VHS-C, Hi8, Video8, Digital8, MiniDV, Betamax, and others.

Can Picturli organize my existing digital photos from iCloud, Google Photos, and old computers?

Yes. Picturli specializes in consolidating scattered digital libraries from iCloud, Google Photos, external drives, and old computers into one unified, de-duplicated, and searchable archive organized chronologically by date and event.

Does Picturli offer photo restoration for faded or damaged prints?

Yes. Picturli scans damaged or faded photographs at high resolution and performs professional digital restoration, repairing tears, removing stains, and restoring original color.

Can they design custom photo books, albums, or gallery wall layouts?

Yes. Picturli designs archival-quality custom photo books across multiple tiers and can create gallery wall layouts tailored to your home's aesthetic as part of a complete archive project.

How does Picturli price projects?

Picturli uses a phased, project-based pricing model that begins with a discovery session and full inventory assessment. This ensures pricing reflects the true scope of work and every client receives a detailed estimate before any work begins.

How are digital files delivered?

Completed archives can be delivered via flash drive or external hard drive and may also include access to a private, searchable online gallery. Files can also be uploaded to a client-designated cloud platform.

Can Picturli pick up and deliver materials locally in Los Angeles?

Yes. Picturli offers white-glove pickup and delivery throughout the greater Los Angeles area, and remote clients can ship their materials securely to the studio.

Digital Delivery | Picturli

Beyond the Drive

Enjoy your collection anywhere.

View and share from anywhere

For families who want to enjoy their collection beyond a drive, we recommend one of two platforms:

FOREVER, for long-term, secure storage and easy sharing across your family.

SmugMug, for a custom family website your relatives can visit from anywhere.

We will recommend the right fit based on how your family likes to view and share.

Picturli is a FOREVER Ambassador and may earn a commission if you purchase through our link.

Home movies on your TV

Every client with home movies is offered Projector, an app that streams your family videos on your TV, just like any other show.

Your videos can also be viewed on most smart TVs through devices such as Apple TV, Roku, Amazon Fire TV, and Google Chromecast.

We are a Projector affiliate and may earn a small commission if you sign up.

Keeping your collection safe

We recommend the 3-2-1 method: three copies of your collection, on two types of storage, with one kept off site.

At the end of your project, we help you set this up.

Drives you keep

USB thumb drives for smaller projects
External hard drives for larger collections with high-resolution scans and video

Every drive we deliver has both USB-A and USB-C connectors, so it plugs directly into older and newer computers with no adapter. We format each drive for your computer, Mac or Windows. If your family uses both, we format it to work on both.

Your drives arrive in a Picturli presentation box, ready to keep on a shelf or give as a gift. Drives are priced separately from your project, based on the storage your collection needs.

Questions

Digital delivery FAQ

Can I order extra drives?

Yes. Additional drives make thoughtful gifts for children and siblings, and they are an easy way to keep an extra backup.

How can I see my photos and videos away from home?

Drives are best for storage and backup. For access from your phone, tablet, or TV, we set you up on FOREVER, SmugMug, or Projector.

Why do you not deliver on DVDs?

Many newer computers no longer have DVD drives, and discs scratch and degrade over time. A standard DVD also holds only 4.7 GB, so video must be compressed and loses quality. We deliver on drives and trusted online platforms instead.

Get Started

Not sure which option fits your family?

We will walk you through it during your consultation.

Book a Consult