Get to Know Your Team
Get to Know Your Team
Picturli is a photo management and design boutique that provides beautiful, new and original ways to showcase and celebrate your life story through your photographs, videos, and memorabilia.
I grew up surrounded by love and nestled between three siblings. A deep affinity for family stories was instilled in me from a very young age. In 1979, the Iranian revolution uprooted my family, and we were unable to bring most of our belongings to the U.S. when we moved here. Luckily my parents did manage to bring all our photo albums and memorabilia. My only memories that remain from my childhood are through these family photos and the stories my family members share. My love of photography has grown over the years and I discovered one of my superpowers when witnessing the joy in my loved one’s faces while flipping through the photo albums I’d made for them.
Backed by 20 years of technical expertise as an executive creative producer for luxury brands such as Ritz Carlton, Apple and Jaguar/Land Rover, Picturli was born from my love of people, my keen eye for photography, and my unquenched desire for storytelling. With my life partner, Alan, we are honored and excited to hear your story and help you curate beautiful new ways for you to enjoy your memories.
As a lifelong photographer and photo enthusiast, I shot my first pictures with a Kodak Instamatic camera. Those magical black and white square pictures of my generation now take up residence, a generation later, in our family library. When I went off to college, I attended classes in the morning, worked as an assistant photographer in the afternoons and spent most of my nights shooting rock ’n roll bands around town. My passion for photography inspired me to build a darkroom in my parent's chilly Minnesota basement, where I processed and archived over 25,000 photos that, to this day, are safely stored.
The art of photography is a never-ending learning experience. Adobe Photoshop and Apple became my digital darkroom, where I finished my rock ’n roll assets as well as my entire family collection. I’m grateful to have conveyed all those memories into a working digital archive. This library now makes it easy to find any image and create unique works of art using the images of all those rock stars and all my family members. Today at Picturli, I continue to discover the magic smiles and memories associated with every picture I come across. I never tire of delving into piles of photos and finding the amazing stories within.