Get to Know Your Team
Get to Know Your Team
Picturli is a photo management and design boutique, providing our clients beautiful, new ways to showcase and celebrate their life stories through their photographs, videos and memorabilia. Our approach to curating and designing showcase pieces are as unique as our clients.
I grew up surrounded by love, nestled between 3 siblings. A deep love of family stories was instilled in me from a very young age. In 1979, my family was uprooted due to the Iranian revolution, and we were unable to bring most of our belongings to the US when we moved here. Luckily my parents were able to bring all the photo albums and memorabilia with them. My only memories left from my childhood are through our family photos, and the stories my family members share. Through the years, my love of photography grew stronger, and I discovered one of my superpowers when witnessing the joy in my loved one’s faces while flipping through my albums.
Backed by 20 years of technical expertise as an executive creative producer for luxury brands such as Ritz Carlton, Apple and Jaguar/Land Rover, Picturli was born from my love of people, my keen eye for photography, and my unquenched desire for storytelling. With my life partner, Alan, we are honored and excited to hear your story and help you curate beautiful new ways for you to enjoy your memories.
As a lifelong photographer and photo enthusiast, I shot my first pictures with a Kodak Instamatic camera. Those magical black and white square pictures of my generation, now take up residence, a generation later, in our family library. When I went off to college, I attended classes in the morning, worked as an assistant photographer in the afternoons and spent most of my nights shooting rock ’n roll bands around town. My passion for photography inspired me to build a darkroom in my parents chilly Minnesota basement, where I processed and archived over 25,000 photos, that to this day are stored safely.
The art of photography is a never-ending learning experience. Adobe Photoshop and Apple became my digital darkroom, where I finished my rock ’n roll assets, as well as my entire family collection. I’m grateful to have conveyed all those memories into a working digital archive. This library now makes it easy to find any picture and create unique works of art of all those rock stars and my family. Today at Picturli, I continue to discover the magic smiles and memories of every picture I come across. I will always cherish delving into piles of photos to find the stories within.